Many airlines have problems with delays and cancelled flights. Delays make flyers frustrated about their time-management during a vacation or business trip. These flight issues impact the well being of an airline brand and their provided services.

By completing research, utilizing mood photos, and studying brand do’s and don’ts, a comprehensive brand, logo, app, and airplane design were created. Adobe Photoshop was used to develop the app and mock-ups to popularize the brand’s name across various applications. The intent of the brand is to have a speedy airline that is known for its efficient time-management. To do that, a logo and the name “Velocity” were developed to depict an identity that looked bold and fast-paced.