Design Challenge
The Salvation Army needed volunteer support to assist their efforts in hurricane relief. The campaign aimed to raise awareness of hurricane damages to property and people. The target audience were potential volunteers of southeastern U.S. upper and middle-class citizens not impacted by storms.
Solution
After researching campaigns soliciting volunteerism, creating mood boards, and selecting appropriate typefaces, the problem was resolved through multiple marketing materials. The intent of the materials were to solicit volunteerism and raise awareness of hurricane impacts. Utilizing Photoshop and Graphic Design methods, a comprehensive advertisement campaign was created to address the issue of hurricane relief volunteerism.
Project Outcome
The predicted outcome using many advertisements could resonate with audiences more effectively. This campaign makes it easier to take action through volunteer services. Allowing the serious design elements and problems to be active voices emphasized meaning to the campaign.
