Design Challenge
People look for comfort through food during the winter season. The cold temperatures stress people out and is often responsible for sickness. Armour Chili does not market itself as a food to provide comfort and nutrition.
Solution
By completing research and sketches, a comprehensive advertisement campaign was created. Before publishing the campaign, Adobe Photoshop and InDesign were used to develop the concept while consumer critique helped finalize the campaign. This advertisement campaign promotes Armour Chili which provides comfort and health benefits for the winter season.
Project Outcome
The project outcome solves the problem of marketing Armour Chili as providing comfort and nutrition during the winter season. The campaign’s concept, catch phrases, and contents influence people to make brand choices such as exercise and skiing like the people on the advertisements. This influence provided examples of how people find comfort and nutrition after eating Armour Chili in the winter.
