An image of a re-branded Game Stop interior depicting a pixelated wall and a cashier register.

Interior Front

Logo

An image of a re-branded Game Stop interior depicting a pixelated wall, controller-shaped directories, and gaming company aisles.

Interior Main Store

Re-Branded Exterior

Design Challenge

Online video game shopping has been prevalent for the past few years. People rely less on purchasing physical copies of video games since consoles have online stores. As a result of this problem, Game Stop’s income and business has plummeted.

Solution

By completing research, mood boards, and sketches, a comprehensive logo and store environment were created to re-brand Game Stop. Using Adobe Illustrator, a retro-based concept was developed to remind people of nostalgic elements of gaming. By having a critique of the brand and logo, the re-brand was established to encourage older Game Stop to return to Game Stop and market Game Stop to younger gamers.

Project Outcome

The outcome of Game Stop’s re-brand is that the brand will rise back into the competitive gaming market. There will be an increase in foot traffic and interest in GameStop’s products as a result of their re-brand. The concept behind Game Stop’s re-brand will help prioritize an improved gaming experience for gamers.